CaraData specialises in the development of health informatics software for use in the management and surveillance of sexual health, communicable diseases, HIV/AIDS, Hepatitis C and Family Planning clinics. CaraData has a growing Australian and International client base. The internet is vital to the day to day business of CaraData.
If high speed broadband was available there would be a definite improvement of the marketing tools available to CaraData. The company provides a management system for sexual health clinics globally. The opportunity to expand the client base would be greatly improved as the system is web based and the present ‘reach’ is inhibited by slow internet providers
Enhancement to the web based system would be possible and training programs could be conducted in real time. CaraData prides itself in its customer service and a faster more reliable broadband service would help to maintain the high levels of customer service aspired to by the management team. It is anticipated that this would result in approximately a 20% increase in revenue. The addition of new staff would be in the region of two appointments
A greater bandwidth would enable linkage with clients via videoconferencing. CaraData has clients in the UK, Eire the Caribbean and Africa as well as Australia
From a CaraData perspective, Bridget could see benefits of the NBN in the following areas:
·         Increased business opportunities in the international marketplace.
·         It would attract new business to the region.
·         Ability to attract and retain staff.
·         Improve community connectivity.
·         Reduce social isolation.
·         Improve options for telecommuting.  
·         Improve disaster response.
Their core business is Healthcare
 
“CaraData is about to launch an upgrade of their system to their client base of over 100 customers. This upgrade will take time and resources under the present broadband structure. We have identified greater productivity as being the most important benefit to her fast growing company.”
 
Bridget Dickson, CEO, CaraData, Gold Coast.

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